Tax Audit Solutions embarked on a fresh marketing approach by opting for the increasingly popular whiteboard animation, a choice favored by businesses seeking to craft engaging explainer videos.
However, the transition presented a unique challenge: mastering the art of using an animated arm and hand to draw images, incorporating masks and additional hands to execute tricks like pushing up words and wiping large images off the screen.
After diligent experimentation, we were able to develop a comprehensive storyboard through collaboration. Once finalized, we embarked on the animation process, beginning with hand-drawn sketches on paper that were refined with a black pen before being scanned and digitally enhanced in Photoshop. The final animation seamlessly combined elements from After Effects and Vegas Pro.
Subsequently, attention turned to the voiceover script, with careful editing to ensure alignment with the animation’s concise one-minute duration. Several takes of the voiceover were recorded, with a focus on delivering an energetic, emotionally engaging performance.
The end result is a captivating whiteboard animation tailored to alleviate the concerns of Canadians navigating tax audit issues. For those facing such challenges, a visit to www.taxauditsolutions.com offers insights into how our expertise can provide invaluable assistance.
