As Giving Tuesday approached, SCI Ontario was eager to participate in this global event while showcasing their organization’s unique mission and values. The concept of creating a custom logo representing spinal cord injury patients in Ontario emerged as an innovative way to make a meaningful impact.
To bring this vision to life, the team drew inspiration from everyday medical supplies used by individuals living with spinal cord injuries, such as catheters and lubricant tubes. By arranging these items into a heart shape and capturing professional photographs, they aimed to convey the resilience and strength of the community.
The design process presented its challenges, requiring meticulous attention to lighting and composition. Countless iterations in Photoshop were necessary to achieve the desired result – a striking logo that authentically represented SCI Ontario’s spirit and mission.
The heart-shaped logo became a focal point in various marketing materials, including ads and social media posts, effectively raising awareness about spinal cord injuries and promoting Giving Tuesday. The creative use of medical supplies garnered positive feedback from the SCI Ontario community, resonating with many individuals on a deeply personal level.
This project’s success can be attributed to the team’s dedication to presenting their organization in a unique and impactful manner. Through the innovative design approach, they succeeded in creating more than just a logo – they crafted a symbol of hope and inspiration for the spinal cord injury community in Ontario.
In the end, the Giving Tuesday logo stood as a testament to the power of creative thinking and design, embodying the resilience and strength of those affected by spinal cord injuries. It was a triumph for SCI Ontario, reaffirming their commitment to making a meaningful difference in the lives of others.
