Our promotional ad for the Fun Philippines Festival offers a behind-the-scenes glimpse into its creation process. Directed by PLACA’s Mon Torralba and produced by RodRon Multimedia, this ad is a testament to collaborative effort and creative execution, showcasing the essence of the festival.
Behind the Scenes
Concept & Lyrics: PLACA’s Mon Torralba conceived the ad’s concept, with RodRon Multimedia’s Rodney Ronquillo contributing lyrics to craft engaging and thematic lyrics that align with the festival’s spirit.
Melody & Composition: Rodney Ronquillo collaborated with Mon Torralba, and also composed and led the entire production, creating a summer-vibed, upbeat melody with an EDM style that drives the ad forward, capturing the energy and vibrancy of the festival.
VFX & Motion Graphics: Rodron Multimedia worked on the motion graphics and title work with the coordination of PLACA’s concept.
Direction & Editing: Under PLACA’s direction, every aspect of the ad was meticulously overseen, ensuring impact of the Ad’s concept and promotional delivery. RodRon Multimedia handled the editing process, coordinating the audio and visual elements for a polished final product.
Music Production: Rodney Ronquillo’s role extended to music production, where he recorded and arranged the ad’s music in RodRon Music’s studio, employing industry-standard software for optimal quality and precision. The vocals were recorded by Chyrell Ronquillo and the Rap vocals by Rodney Ronquillo.
Dance Troupe: A 200-member dance troupe participated in dancing to the music at the live, open-air event, which also helped bring dynamic movement to the ad, choreographed to complement the music and enhance the festival’s lively atmosphere.
Live Taping: The video was shot in North York, within the Greater Toronto Area, capturing the essence of the festival’s live performance and adding depth to the ad’s auditory experience. RodRon Multimedia worked on the ground camera shots, while Pinoy Vibes World (Ryan Orlanda) directed all the Drone Shots.
This project showcases the meticulous planning and execution behind the Fun Philippines Festival ad, illustrating the collaborative efforts of talented individuals in bringing the festival’s spirit to life.